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CANOE
SERVICE
ASSURANCEâ„ 

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Canoe Service Assuranceâ„ 

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Integration

Integration assembles and maintains a quality footprint
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Monitoring

Monitoring alerts to when a campaign may not play out properly
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Resolution

Resolution drives all ecosystem partners to fix each issue as picked up by monitoring
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Analytics

Analytics provide insights for forecasting, planning, and ad yield optimization
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Ad Maps

Ad Maps provide program specific targeting to help drive advertising to a more accurate target audience
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BENEFITS OF CANOE SERVICE ASSURANCEâ„ 

  • Improved Linear, VOD, and Streaming Addressable products results in a better consumer experience for Programmers and MVPDs

  • Improved backroom means greater revenue via more impressions to sell for Programmers and MVPDs

  • Quicker go to market with centralized Programmer, MVPD & vendor on-boarding results in greater revenue

  • Efficient operations & single point of contact means less overhead costs for Programmers & MVPDs

  • More ad units result in more places for Programmers & MVPDs to push marketing messages for new products

  • Expected ad loads for all parties' results in a predictable market for all parties

  • Reporting results in a trusted market for Programmers & Agencies

  • Ongoing education for Agency community results in efficient use of human resources

  • Training for Programmers results in efficient use of human resources

INTEGRATION

Platform integration assembles and maintains a stable, quality footprint
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Canoe utilizes industry standards including CableLabs® Metadata 1.1, 3.0, SCTE, and IAB VAST, which allows us to quickly integrate multiple systems together for scale with products from:

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MVPD vendors including: Arris, Cadent, Concurrent, Deluxe, Ericsson,

FreeWheel, Imagine, Seachange, Trajectory and

Vecima

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Programmer vendors including: Beachfront,

Condista, Comcast Technology Services, IBM,

Google Ad Manager, FreeWheel MRM, Telestream,

Vela, and Vubiquity

 

Canoe serves as program management to quickly

bring integrations together.

Integration
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MONITORING

Ad campaign monitoring allows Canoe to alert customers when an ad campaign may not play out properly

A main part of Canoe Service Assuranceâ„  is monitoring via eyes-on-glass or scripts.  We are constantly monitoring sessions and the viewership experience to identify when parts of the footprint need intervention, including monitoring for:

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  • Campaign traffic and scheduling issues

  • Missing Break Points

  • Missing Ad Maps

  • Missing Entertainment and Ad Metadata

  • Missing Entertainment and Ad Assets

  • Invalid traffic

  • Programmatic issues

  • Audience Segment issues

  • Impression under delivery issues

  • Reporting and billing issues

  • Attribution data issues

Monitoring
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RESOLUTION

Issue resolution drives all ecosystem partners to fix each issue as picked up by Monitoring

Some companies offer technology and monitoring services, but Canoe Service Assuranceâ„  proactively acts on its monitoring services and works with ecosystem partners to fix ad and entertainment asset issues to resolution in a timely fashion.

 

The result being that ad campaigns deliver on their goal and revenue optimized because all potential impressions are accounted for.

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ANALYTICS

Data analysis provides insights for forecasting, planning, and ad revenue optimization

In addition to providing ad campaign impression data, Canoe can also enable Attribution, cross-platform Reach & Frequency analysis, and perform custom data analytics as requested

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Analytics
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AD MAPS

Ad Map Management ensures that ad loads meet the balance between consumer acceptance and ad revenue optimization. Specific Canoe services include:

  • Facilitating Programmer ad load requests through a single point of contact

  • Management of ad load implementations to ensure they meet contractual requirements

  • Auditing of ad load implementations to ensure consistent viewer experiences across the Canoe VOD footprint

Ad Maps
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