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© 2019 Canoe Ventures LLC

Programmer Inventory Utilization

  • Canoe plays a critical role in helping Programmers understand their total ad inventory, the used and unused inventory, and provides significant guidance on adjustments that will facilitate revenue generation of that unused inventory

  • Analytics include: Ad Completion, Ad Frequency, Sell-through ratios, Peak View Times

  • Canoe collects and shares best practices among Programmers to help grow VOD DAI usage

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Analytics provides insights for forecasting, planning, and ad yield optimization
 

In addition to providing ad campaign impression data to Programmers,  Canoe also performs custom data analytics for Programmers as requested

ANALYTICS

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