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© 2019 Canoe Ventures LLC

Programmer Inventory Utilization

  • Canoe plays a critical role in helping Programmers understand their total ad inventory, the used and unused inventory, and provides significant guidance on adjustments that will facilitate revenue generation of that unused inventory

  • Analytics include: Ad Completion, Ad Frequency, Sell-through ratios, Peak View Times

  • Canoe collects and shares best practices among Programmers to help grow VOD DAI usage

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Analytics provides insights for forecasting, planning, and ad yield optimization

In addition to providing ad campaign impression data to Programmers,  Canoe also performs custom data analytics for Programmers as requested


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