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INFORMATIONAL DECKS

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Check out the links below to get some more information on topics Canoe covers

Canoe Verified Beacons - Canoe's Position on how to alleviate wrongful Invalid Traffic error messages from the MVPD VOD  business

Canoe Stance on IVT with MRC - Canoe's proposal for how to alleviate discrepancies between 1st and 3rd party reporting in MVPD VOD

VAB - VOD Viewing - The Video Advertising Bureau's performance statistics on, and the value of, MVPD VOD

VAB - Five Fast Facts - Opportunities in VOD Addressable - The Video Advertising Bureau's performance statistics on, and the value of, Addressable TV advertising

FreeWheel - Video Marketplace Report - Report on the entire US non-linear video marketplace, through the lens of customers that utilize the FreeWheel platform

Era of Addressability - A good primer to what Addressability is and why it is beneficial to your media plan

VAB - Today's Innovations in Measurement - Case study that shows Canoe's large scale of Canoe Addressable

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