CANOE AND ON ADDRESSABILITY

Canoe has signed on as the technical support for the On Addressability initiative, which includes managing service for linear and VOD.

 

The On Addressability initiative enables national programmer to offer advertisers dynamic ad insertion in both VOD and linear environments delivered to aggregated household audiences across the Charter, Comcast and Cox cable television footprints, consistent with each company’s commitment to privacy.

Current pilot national programmers include: