Designated Market Area. A geographic area that represents specific television markets.
Cable Operator / MSO / MVPD
Multi-system or multichannel operator (e.g. Comcast, Cox). Distributor of multiple television networks to the Household.
Subscriber of the cable service. A household can have one or multiple viewing devices and/or persons.
Coordinated series of advertisements with a single idea or theme. It is typically broadcast through several television networks. A Canoe Campaign is the instruction set for executing a Canoe Order. A campaign may contain one or multiple Campaign Line Items.
One viewing of an advertisement by a single device of the Household. Measured by the first-frame in Play Mode.
Grouping of ad placements (e.g. Pre-Roll, Mid-Roll)
Group of ads scheduled previous to entertainment content beginning.
Group of ads scheduled within the entertainment content. A VOD session typically has multiple Mid-roll breaks (e.g. Mid-roll 1, Mid-roll 2, etc.)
Group of ads scheduled following the end of the entertainment content.