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After years of starts and stops, Linear Addressability at scale is becoming a reality for national TV networks.  Canoe is taking its experience in bringing together a VOD ecosystem and applying the same techniques and Service Assurance to Linear Addressable.

Canoe's first engagement is supporting the On Addressability initiative.

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Canoe has signed on as the technical enabler for national programmers' participation in the On Addressability initiative.


One aspect of the On Addressability initiative is enabling national programmers to offer advertisers dynamic ad insertion in both VOD and linear environments delivered to aggregated household audiences across the Charter, Comcast and Cox footprints, consistent with each company’s commitment to privacy.

To learn more about the On Addressability Initiative Click Here

Current Programmers for the pilot include:

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