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Canoe thrives from our incredible and experienced executive leadership

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Joel Hassell

Chief Executive Officer

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Tom Huber

Chief Operation Officer

& General Council

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Ed Knudson

Chief Revenue Officer

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Sid Gregory

Chief Technology Officer

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Chris Pizzurro

SVP, Global Sales & Marketing


David Porter

SVP & GM, Addressable

Mark Shepard

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SVP & GM, Core DAI

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Tim Smith

SVP, Engineering

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Julianne Samuelson

VP, Architecture

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Canoe Senior Executives lead industry events to bring forward the benefits of VOD & addressable advertising to advertisers, agencies, programmers, MVPDs, and the investment community

Contact Us if you would like a Canoe executive to participate in your next event

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Canoe is proud to have driven technological advancements in the TV Video On Demand ad space.  The great effort from the entire Canoe team has directly led to the increase in available VOD entertainment content that we’re all familiar with today.  


Because of these efforts Canoe has been awarded a Technology and Engineering Emmy® Award by the National Academy of Television Arts and Sciences (NATAS) for Cross-MVPD Dynamic Ad Insertion for Cable Network Video on Demand Content. Canoe joins a distinguished group of honorees that were chosen by dozens of industry experts and peers.

Canoe is excited to continue to lead the way in advertising monetization and technology.

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